That decision should be based on your marketing priorities at the time of the campaign. 

For example, if you just came out with a book, you may want to run ads to increase sales on Amazon in its first month of release. 

Or, if you'd like to increase sales of all of your books, over a longer period, you may want to run ads to grow your email list. Once people are on your list, you can promote all of your books to them, over several months.

If you'd like, we can help you decide which option is best for you.   

No, however, ads can help you do this a lot faster.

Theoretically, yes, you can run your own ads. However, unless you have Facebook ads experience, your ads likely won't be as effective as those set up and managed by an expert. Plus, running ads yourself takes a lot of time, while letting a professional handle the task will free up multiple hours in your schedule.

All of them. We run ads for books in every genre, across fiction and non-fiction. Examples:

Thriller

Mystery

Suspense

Action

Crime

Horror

Sci-fi

Fantasy

Romance

Literary

Graphic novels

Comedy

Children's

Middle grade

Young adult

Historical

Poetry

Biography 

Memoir

Business

Education

Cooking

Health

Design

Technology

Social science

Your ads will consist of an image and text, encouraging Facebook and Instagram users to visit your landing page.

As part of this service, we will create images for your ads. If you'd also like to feature a video in some ads, and you can provide us the video, we'd be happy to include it.

Your ads will appear on Facebook and Instagram.

When people click your ads, they'll be taken to a page of your choice (known as a "landing page").

You may want to send people to an Amazon page for one of your books. Or, if you're looking to grow your email list, you can send people to a page where they can subscribe to your list.

You will need to provide a web page Facebook and Instagram users will go to after they click your ads (known as a "landing page"). Often, this is the Amazon page for a book, or a page where readers can sign up for an email list.

If you send people to a book's Amazon page, some of them should purchase your book, increasing sales. If you send people to a page to sign up for your email list, over time, they should eventually buy books from you.

Facebook's parent company, Meta, has a portal dedicated to creating and managing ads on Facebook and Instagram. You need to create an account on this portal to run ads. These accounts are free. If you already have an email/password you use to log into Facebook, you can use the same email/password for your advertising account.

Facebook primarily charges based on how many users see your ads, and how many other ads are trying to reach the same audience as yours. The more competitive a certain audience is to target, the higher its cost, in general.

At Galdi Media, we like to assess campaigns based on their cost per subscriber. Example, if you spend $10/day on ads and bring in an average of 10 new email subscribers per day, your cost per subscriber would be $1.

We try to get this cost as low as we can for you. 

Galdi Media charges you a fee to launch your ads and manage them for 30 days. We'll target your ads to Facebook and Instagram users who are interested in your genre, create your ads' images, and their text.

Our advertising team will monitor your ads' performance over a 30-day period, and consistently make adjustments to increase your clicks and/or lower your cost per click.

Galdi Media's fee does not cover what Facebook charges for ad views. Your budget for ads depends on your personal financial situation. The more you spend, the more traffic you're likely to bring in. We recommend a budget of at least $5/day.

After the 30-day period, the service will automatically renew for another month, and we'll continue monitoring your ads. The service will keep renewing each month, unless you choose otherwise.

Yes. After the 30-day period, the service will automatically renew for another month, and we'll continue monitoring your ads. The service will keep renewing each month, unless you choose otherwise.

You have four main options for running Facebook ads:

1.) Doing it yourself. This can eat up a lot of your time. Plus, unless you're an expert digital advertiser, you likely won't be as effective as a professional.

2.) Hiring a freelancer. Though many good freelancers are out there, plenty of them overpromise and under-deliver. Knowing whether or not you're choosing an effective one can be hard. Plus, if you go with a freelancer, you'll have to spend time managing the project. 

3.) Working with another company that provides Facebook advertising. Though other companies provide Facebook advertising in general, the vast majority do not specialize in author ads. In addition, your point of contact at these companies likely won't be its president, or a #1 bestselling author.

4.) Partnering with Galdi Media. Your point of contact will be Ted Galdi, our president, and a #1 bestselling author. He'll give you customized advice to make your campaign a success. You won't have to do any ad research, setup, or management. Ted will make sure experts from his network handle everything for you. Because he believes authors should keep 100% of their earnings, you won't be asked to give over a royalty percentage, or to sign any contracts at all.